Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper:
Describe the product you selected in terms of the four utilities of customer value.
Identify the product’s target market at home and in your stated foreign market.
Indicate the competition of the product category in both home and foreign markets.
Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
Explain how you would develop, execute and measure a campaign for this product considering the four p’s (product, price, promotion, and place).
Discuss the U.S. and international ethical marketing considerations.
Writing the Final Paper
The Final Paper:
Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
Must include a title page with the following:
Title of paper
Course name and number
Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five scholarly references beyond the course text.
Must document all sources in APA style, as outlined in the Ashford Writing Center.
Appropriate Assessment Strategies
While standardized assessment provides valuable insight into a child’s academic strengths and needs, “in contrast, teacher-conducted classroom assessments allow the teacher to obtain more specific information about each student’s knowledge and skills relative to the instructional objectives of the class” (Wortham & Hardin, 2015, p. 111). As classroom assessments can be informal in nature, teachers have more choice in the strategies used. With more choice, it is important that teachers both understand their options, but also have a plan in place for how they will approach assessment in their classrooms. “By systematically observing children and using other appropriate strategies, educators create educational long-term and short-term plans centered around the interests and needs of individual children and groups, providing both scaffolding and challenges for future achievement” (p. 28). Not only is it important that you have a plan, but included in this plan should be how you will engage families in their child’s developmental progress. Remember, families provide a perspective of their child’s growth that is different from what we as educators might see. Therefore, families play an integral role in the assessment process. For this discussion, you will explore classroom assessment strategies and explain how your chosen strategies will meet the needs of Principle 4.1 of the Competent Educators of the 21st Century: Principles of Quality Pedagogy (Links to an external site.) (pages 28-31). You will also devise a plan for including families in the assessment process.
Read the article Competent Educators of the 21st Century: Principles of Quality Pedagogy (Links to an external site.) (pages 28-31 specifically).
Compare and contrast the differences between classroom assessment strategies and standardized assessments, including the advantages and disadvantages of classroom assessments.
Choose one of the children from the Colorado Department of Education videos to observe. State explicitly which child you are using (name of child).
Based on the observation of that child, you will create a family-friendly resource that highlights their child’s strengths and needs that can be shared at your upcoming family conference. Your resource should include information from each of the documentation options below and should be family-friendly:
Narratives for parents
Indicators of dispositions
Explain specifically how your resource meets each of the indicators of quality for Principle 4.1 of the Competent Educators of the 21st Century: Principles of Quality Pedagogy and why creating effective assessment partnerships is important for leaders in the field of early childhood education.
One of the most frustrating challenges and barriers to effective interpersonal communication at work is communication apprehension. However, there are ways to overcome this challenge. In this discussion forum, you will be required to record a 2.5- to 3-minute video using the Canvas video tool or upload an .mp4 file using an external tool. Please do not insert a link to your video. In the video you will explain communication apprehension and then one apprehension you have experienced in the past at work. If you have limited, or no, work experience, consider discussing communication apprehension you have experienced in your personal life. You will then discuss some strategies from Bevan (2020) and Abrahams (2018) that you can use to overcome your fear(s).
Before completing your video presentation, you will create an outline of what you will say in the video. The outline will be a bullet-pointed overview, not a narrative. The video will be the narrative and include deeper explanations. You will copy and paste your outline in the discussion forum, along with the video.
In your video and outline, you must
Explain communication apprehension, using and citing your textbook.
Describe a time you experienced a specific type of communication apprehension identified in your textbook (dyadic, group or meeting, or public speaking) in the workplace.
Explain two specific strategies you can use to overcome your communication apprehension based on advice from Chapter 5 and the Speaking Up Without Freaking Out | Matt Abrahams | TEDxPaloAlto (Links to an external site.)
Explain what you will gain from making these improvements.
Post both your outline and a video, using the Canvas video posting system.
Remember, you will be required to mention your textbook and the Speaking Up Without Freaking Out | Matt Abrahams | TEDxPaloAlto (Links to an external site.) video in your presentation. Be sure to use their names in your presentation.
If you have a disability that prevents you from speaking in a video or hearing the videos of others, please let your instructor know, and they will provide you with an alternative for completing this assignment
I need you to complete the outline but I don’t need you to make the video I just need you to write the script that I will be saying in the video. Please be sure to write the script as if you were doing the video and that is everything you are saying in the video verbatim.
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