Variables for segmenting customers

This Assignment is based on Chapter 3 of our textbook and covers the Segmentation variables companies use to select their customers. Select a company of your choice. Identify the variables that the company has used to segment their customers. Support and explain your answers with specific data and examples from the company. Research the company’s… Continue reading Variables for segmenting customers

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Assignment on a movie watching review

Write a paper responding to one of the following prompts: Paper 1 For the final paper, discuss the actions of the main characters in the film. What were their motivations? Their options? How did their “world view” influence their decision-making? Do you agree with their choices or not, and why? Analyze their predicament and discuss the merits… Continue reading Assignment on a movie watching review

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Discussion on incentive conflict

Week 10 Discussion Apply Froeb’s Analytic Method:  Who made the bad decision; what information did they have, was it good, bad, unclear; and what was their incentive?  Understanding the Robinson-Patman Act.  

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