Digital Marketing Plan for Ways Marketing Solutions company

Cognition Questions
Answer the questions listed below in the document about Cognitionfor each question you should provide at least 200 words answer to it

Important notes:

 

Digital Marketing Plan for Ways Marketing Solutions company

https://ways-sa.com/

Part 2, around (1000) words reference and (in-text reference) are required

Attached the chapters that cover this question

 

(Refer to the Textbook Chapters 4, 5 & 6)

 

  1. Devise a digital marketing strategy for your campaign.(refer to figure 4.5, page 147 or ch4, slide 9)
    1. Where are you now? (situation analysis)
    2. Where do you want to be? (business objectives)
    3. How are you going to get there? (strategy)
    4. How exactly do you get there? (tactics)
    5. Who does what and when? (actions)
    6. How do you monitor performance? (control)

Follow all points in the figure below

 

  1. Summaries the marketing mix best suitable for your campaign.(refer to ch5)
    1. Product variables
    2. Price variables
    3. Place variables
    4. Promotion variables
    5. Process variables
  2. How can you implement relationship marketing for your campaign? (refer to ch6)
    1. Could you create a virtual community? And how does it help the relationship marketing.
    2. Could you use digital media to support customers’ advocacy? And how?

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