Keeley Innovation Type Analysis Assignment Instructions
Keeley and his colleagues argue that customer offerings that incorporate multiple types across theTen Typeframework are frequently more successful than offerings that incorporate a single type or types that are clustered toward the center of the framework (please see p. 103 for further explanation and a visual comparison of successful and unsuccessful initiatives).
1. Provide an identification and assessment of two of your company’s successful and two of your company’s unsuccessful product, product line, and/or major service offerings using the Ten Type framework. Please “check” or highlight the individual Ten Type boxes that apply to each offering.
2. Provide a brief description and evaluation of each successful offering (no more than two pages each). Explain how and why the offerings have been successful. How have the innovation types that you identified contributed to that success?
3. Provide a brief description and evaluation of each unsuccessful offering (no more than two pages each). Explain how and why these company offerings proved unsuccessful. Use the Ten Type framework to help explain this.
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